Google Analytics 4 Setup Guide

Google Analytics 4 Setup Guide

Quick Setup Instructions

1. Create Google Analytics 4 Property

  1. Go to Google Analytics
  2. Create a new account or use existing one
  3. Create a new GA4 property for inhumanresources.ai
  4. Get your Measurement ID (format: G-XXXXXXXXXX)

2. Update Jekyll Configuration

  1. Open _config.yml
  2. Replace G-XXXXXXXXXX with your actual Measurement ID: 
    google_analytics: "G-YOUR-ACTUAL-ID"

3. Verify Installation

  • Deploy to GitHub Pages
  • Visit your site
  • Check Google Analytics Real-time reports
  • Should see visits within a few minutes

Custom Tracking Features

The site includes several HR-PRIME themed tracking events:

Automatic Tracking

  • Page Views: All pages tracked automatically
  • Episode Views: When users read episodes
  • Portal Access: Employee portal visits
  • Policy Views: Corporate policy page visits

Interactive Tracking

  • Button Clicks: All buttons tracked with labels
  • Navigation: Menu clicks tracked
  • Logo Clicks: Brand interaction tracking
  • Scroll Depth: 25%, 50%, 75%, 90% milestones
  • Time on Page: Engagement duration tracking

HR-PRIME Special Events

  • Productivity Scans: Satirical “background monitoring”
  • Konami Code: Secret message activation
  • Policy Generation: Random policy creation
  • Brad Detection: Suspicious activity patterns

Privacy Compliance

The tracking setup includes:

  • IP Anonymization: Enabled by default
  • Secure Cookies: SameSite=None;Secure flags
  • Production Only: Only tracks on live site, not development

Custom Dimensions (Optional)

For advanced tracking, set up these custom dimensions in GA4:

  • dimension1: page_type (episode, policy, portal, etc.)
  • dimension2: episode_number (1, 2, 3, etc.)

Viewing Your Data

Key reports to monitor:

  • Real-time: See current visitors
  • Pages and screens: Most popular content
  • Events: All the custom HR-PRIME interactions
  • Engagement: Time spent, scroll depth
  • Demographics: Visitor insights

Remember: All tracking data will help you understand which HR-PRIME episodes and content resonate most with your audience! 📊